AlphaWire recognises Farnell as a Leader in innovation

Farnell has been awarded the Leaders in innovation award from Alpha Wire, a leading manufacturer of cables, wires and heat shrink products. The award, presented to Neil Harrison, President, Farnell Europe, by Harry Quinn, AlphaWire’s EMEA Director, recognised Farnell’s fantastic sales performance throughout the year as a direct result of its innovative strategy of combing commerce and community via element14.

Farnell’s Neil Harrison (right) receives the AlphaWire Leader in innovation award from Harry Quinn.

Farnell’s Neil Harrison (right) receives the AlphaWire Leader in innovation award from Harry Quinn.

Farnell offer over 6000 product lines from AlphaWire’s extensive offering including wire management products, low smoke zero halogen cables, eco wires and the latest range of Pro-Tekt: The European Cable System.

In making the award, AlphaWire also praised Farnell’s product offering to customers and the scope to readily purchase products. “Innovation with Integration and Insight were all evident in this award,” said Harry Quinn. “Perfect example of innovation is the approach of how two separate companies can successfully operate as one, and how element 14 transferred their knowledge to us, allowing us to gain the joint outcome of leaders of performance in the supply chain. The Integration of two business systems into one has led to a total ‘end-to-end’ seamless control of all the metrics applied in a modern office environment, and finally their Insight, which has provided recognition for a cable manufacturer who can, and does, react in the same fashion as a leading multi-channel distributor.”

“This award is a testament to our innovative strategy that is embedded across all functions of the business,” commented Neil Harrison. “With our strong New Product Introduction (NPI) drive Farnell will support AlphaWire in launching new and innovative products to the market, driving sales and customer acquisition activities even harder into key customer segments across Europe.”

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